Post by account_disabled on Dec 28, 2023 8:35:33 GMT
Showing our differences to achieve true equality, that is the message launched by gyro:Madrid and the Spanish Association against Cancer (AECC) to show their 'Agreement against Cancer', a campaign that aims to break social polarization and fight for equality against cancer on the day that World Cancer Day is celebrated, this February 4. With this agreement, the AECC takes another step, becoming a transforming agent of society in the fight against cancer. A document that puts black on white, highlighting the differences in access to research results and when it comes to living and even avoiding cancer depending on your social class, cultural and economic level. Furthermore, the current situation experienced by the pandemic causes this inequality to increase considerably. In this way, they propose unprecedented digital tools.
Tweets between rival soccer teams on the playing field, politicians with different ideologies, competing companies or celebrities whom we could never imagine together on a television set, will be some of the Phone Number List social profiles to which that the AECC will be addressed to reach an agreement and join the initiative. Cancer Agreement «There is a reality that we cannot ignore, cancer is the same for all people, but not everyone is the same when it comes to the disease. And this reality has become more evident during the pandemic. At the AECC we are convinced that our duty and mission is to work to eliminate inequality, which is why we have launched this 'Agreement against cancer' campaign. An activist campaign in order to mobilize the population against the current situation of cancer patients," explained Yolanda Dominguez Vega, Marketing Manager of the AECC. An ambitious project for which the AECC called a competition for creative agencies at the end of November to win the account for the entire year.
Gyro:Madrid was the winner of the contest. «It is the way we seek to explain an unknown reality, the inequalities that exist in our country to overcome cancer. Agreeing on something in our society seems impossible, we are completely polarized , not even COVID has brought us to an agreement. This is our starting point, cancer is a disease that will affect 1 in every two men and 1 in every 3 women in the world, it is a disease that will affect us all equally, let's agree so that we are all equal for to be able to face the disease,” declared Baldiri Ros, Executive Creative Director of gyro:Madrid. If you do not see the embedded video correctly, click here DATA SHEET Advertiser: Spanish Association against Cancer (AECC) of Madrid Campaign: Agreement Against Cancer Marketing managers: Yolanda Domínguez and Laura Dosouto Creativity Agency: gyro:Madrid Director of customer services: Jaime Aróstegui Accounts Team: Begoña Cuadrado and Cristina Cámara Executive Creative Director: Baldiri Ros Creative Team: Ane Moreno and Paula Donat, Manfred González.
Tweets between rival soccer teams on the playing field, politicians with different ideologies, competing companies or celebrities whom we could never imagine together on a television set, will be some of the Phone Number List social profiles to which that the AECC will be addressed to reach an agreement and join the initiative. Cancer Agreement «There is a reality that we cannot ignore, cancer is the same for all people, but not everyone is the same when it comes to the disease. And this reality has become more evident during the pandemic. At the AECC we are convinced that our duty and mission is to work to eliminate inequality, which is why we have launched this 'Agreement against cancer' campaign. An activist campaign in order to mobilize the population against the current situation of cancer patients," explained Yolanda Dominguez Vega, Marketing Manager of the AECC. An ambitious project for which the AECC called a competition for creative agencies at the end of November to win the account for the entire year.
Gyro:Madrid was the winner of the contest. «It is the way we seek to explain an unknown reality, the inequalities that exist in our country to overcome cancer. Agreeing on something in our society seems impossible, we are completely polarized , not even COVID has brought us to an agreement. This is our starting point, cancer is a disease that will affect 1 in every two men and 1 in every 3 women in the world, it is a disease that will affect us all equally, let's agree so that we are all equal for to be able to face the disease,” declared Baldiri Ros, Executive Creative Director of gyro:Madrid. If you do not see the embedded video correctly, click here DATA SHEET Advertiser: Spanish Association against Cancer (AECC) of Madrid Campaign: Agreement Against Cancer Marketing managers: Yolanda Domínguez and Laura Dosouto Creativity Agency: gyro:Madrid Director of customer services: Jaime Aróstegui Accounts Team: Begoña Cuadrado and Cristina Cámara Executive Creative Director: Baldiri Ros Creative Team: Ane Moreno and Paula Donat, Manfred González.
