Post by account_disabled on Mar 10, 2024 4:38:48 GMT
million new online customers of personal care products, in Italy alone. The boost to the online market has brought out new trends that should be known and exploited in 2021. The key points of the article: Despite the pandemic and the lockdown, the beauty sector has intercepted the needs of its audience by continuing to grow and change Beauty companies are constantly working to improve the customer experience (CX) through AI, augmented reality and virtual reality Understanding the direction that the online market is taking by studying current trends allows companies to include them in planning winning strategies in the near future Below in this article we retrace the changes in online beauty that have led to the birth and multiplication of eCommerce in the beauty sector, analyzing the trends that are emerging in 2021.
Online beauty: from social networks to eCommerce 7 trends to keep Germany Phone Number an eye on in online beauty Develop your online beauty strategy with Adv Media Lab Beauty and Cosmetics from brand to conversion Online beauty: from social networks to eCommerce The beauty sector has found particularly fertile ground in the online world in recent decades. Discussions and interactions on these issues have multiplied very quickly, starting in particular from the social network that most of all gave visibility to the first make-up influencers: YouTube. This trend was born in America with the first and first makeup artists, very soon involving even simple young people who wanted to show and share looks and products. By posting videos of their work, some have managed to reach a large portion of an interested public, probably even in an initially unexpected way.
The promotion of beauty products online has become the main means of promotion for most companies, even bypassing the always most loved channel, television. We can say, with the support of numerous successful examples, from Clio Makeup to Mrdaniel to Tia Taylor, that many YouTubers have managed to grasp the potential of the online beauty market by creating new professional figures from the simple initial passion of posting videos and describing their tastes in trick. YouTubers first, influencers on social networks then, up to collaborations with the major brands in the sector. The market has been revolutionized from within. The fact that online engagement, i.e. the level of public involvement, is so high for the beauty sector has allowed industry players to be very daring with online communication, creating new and important trends.
Online beauty: from social networks to eCommerce 7 trends to keep Germany Phone Number an eye on in online beauty Develop your online beauty strategy with Adv Media Lab Beauty and Cosmetics from brand to conversion Online beauty: from social networks to eCommerce The beauty sector has found particularly fertile ground in the online world in recent decades. Discussions and interactions on these issues have multiplied very quickly, starting in particular from the social network that most of all gave visibility to the first make-up influencers: YouTube. This trend was born in America with the first and first makeup artists, very soon involving even simple young people who wanted to show and share looks and products. By posting videos of their work, some have managed to reach a large portion of an interested public, probably even in an initially unexpected way.
The promotion of beauty products online has become the main means of promotion for most companies, even bypassing the always most loved channel, television. We can say, with the support of numerous successful examples, from Clio Makeup to Mrdaniel to Tia Taylor, that many YouTubers have managed to grasp the potential of the online beauty market by creating new professional figures from the simple initial passion of posting videos and describing their tastes in trick. YouTubers first, influencers on social networks then, up to collaborations with the major brands in the sector. The market has been revolutionized from within. The fact that online engagement, i.e. the level of public involvement, is so high for the beauty sector has allowed industry players to be very daring with online communication, creating new and important trends.
