Post by account_disabled on Feb 25, 2024 7:09:33 GMT
Step 1. Create an offline conversion In the Google advertising cabinet, we create a "conversion from another system", as shown in the screenshot. Step 2. Installing the code on the site This stage includes three actions: Add code to all form fill pages to pass GCLIDs to your lead tracking system; Add a script that stores GCLID identifiers to all pages of your site; Implement the storage of GCLIDs along with customer data in your lead tracking system. Read more about it ininstructions from Google. Step 3. Data transfer to Google Sheets. At this stage, it is important to get data from a CRM (eg Bitrix) into Google Spreadsheets. Mandatory fields for unloading Optional fields for unloading Google Click ID (GCLID); Conversion Name (as named in the google ads account); Conversion Time (offline conversion time).
Forlinkthere is a table template. To learn more about importing offline conversions into Google Ads, seeguided by Google. Step 4. Transfer data from Google Sheets via Zapier We create a mail (or use an existing one) with the necessary rights for the Google Ads account, and Business Owner Phone Numbers List also work with Zapier from this mail. We create the integration of Google SpreadSheets with Google Ads. Transferring data from Google Sheets via Zapier, creating Google SpreadSheets integration with Google Ads Step 5. Optimizing ads for offline conversions When an offline conversion is achieved in CRM, event data is automatically transferred via Google Spreadsheets + Zapier to Google Ads.
Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail Optimization of advertising for offline conversions, automatic transfer of event data via Google Spreadsheets and Zapier to Google Ads Optimization of advertising taking into account offline conversion, transfer of offline purchases In the screenshot of the ad cabinet, we can see that CR and CPA for offline conversions differ between campaigns. For optimization, it is enough to make adjustments: use automatic strategies with target CPA. disable less effective campaigns / groups / ads / keys. Thus, the RRS specialist gets a tool to increase the number of deals and lead qualifications. You can use the checklist for choosing an automatic Google Ads bidding strategy download here Read also : 3 reasons why statistics in Google Analytics show fewer sessions than Facebook Ads Manager clicks How to optimize advertising in Facebook Ads using offline conversions.
Forlinkthere is a table template. To learn more about importing offline conversions into Google Ads, seeguided by Google. Step 4. Transfer data from Google Sheets via Zapier We create a mail (or use an existing one) with the necessary rights for the Google Ads account, and Business Owner Phone Numbers List also work with Zapier from this mail. We create the integration of Google SpreadSheets with Google Ads. Transferring data from Google Sheets via Zapier, creating Google SpreadSheets integration with Google Ads Step 5. Optimizing ads for offline conversions When an offline conversion is achieved in CRM, event data is automatically transferred via Google Spreadsheets + Zapier to Google Ads.
Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail Optimization of advertising for offline conversions, automatic transfer of event data via Google Spreadsheets and Zapier to Google Ads Optimization of advertising taking into account offline conversion, transfer of offline purchases In the screenshot of the ad cabinet, we can see that CR and CPA for offline conversions differ between campaigns. For optimization, it is enough to make adjustments: use automatic strategies with target CPA. disable less effective campaigns / groups / ads / keys. Thus, the RRS specialist gets a tool to increase the number of deals and lead qualifications. You can use the checklist for choosing an automatic Google Ads bidding strategy download here Read also : 3 reasons why statistics in Google Analytics show fewer sessions than Facebook Ads Manager clicks How to optimize advertising in Facebook Ads using offline conversions.
