Post by account_disabled on Feb 19, 2024 3:30:23 GMT
Google Ads (Adwords) is one of the most effective paid search programs for qualifying pay-per-click (PPC), capturing leads, and consistently generating new business. However, it is difficult to achieve optimal visibility in competitive markets while efficiently managing your monthly ad spend. A successful PPC campaign requires diligent and ongoing management to achieve optimum results. HSS Google Ads management services are designed to zero in on your target customers and use strategies that maximize ROI, reduce waste, and ensure your advertising budget is directed to only the highest performing keywords and campaigns. Our Google Ad campaign process is executed through the initial setup and optimization phase, followed by ongoing reporting, evaluation and account management for maximum value and performance. You can move your business's Google Ads advertising management process forward with Current Works.
First Campaign/Account Setup and Optimization We Business & Consumer Email List support you with optimization processes and zero account setup in the Google Ads advertising method. The first campaign/account setup steps and optimization proceed as follows: Keyword Research We identify new opportunities for target key terms based on search query volume, competition, budget and desired visibility. We determine budget and bid strategies. We configure account settings for the most effective ad display and efficient use of the campaign budget. We determine geographic targeting for each campaign. We develop negative keyword list to block unqualified leads. Developing Ad Groups We create multiple ads for each ad group, including copywriting ad titles and descriptions. Conversion Tracking We set performance goals, including form submissions and phone call tracking.
Quality assurance We integrate Google Analytics, test conversion goals, track average positions, and make sure all keywords and ad copy are approved by Google. Review landing pages and provide conversion optimization suggestions to increase leads when new visitors arrive to your pages. Campaign Management – Monitoring and Reporting Once your campaign is active, we constantly monitor it to ensure optimal performance: We constantly monitor the campaign and adjust bids for optimal performance and ROI. We evaluate the performance and conversion rates of ads. We allocate a larger portion of the budget to ads and terms with the highest time-proven conversion rates. We prepare a monthly report summarizing campaign effectiveness with future recommendations; This information will help inform subsequent performance adjustments each month. We work with your marketing team to create new campaigns or modify existing campaigns as new programs and ideas are developed.
First Campaign/Account Setup and Optimization We Business & Consumer Email List support you with optimization processes and zero account setup in the Google Ads advertising method. The first campaign/account setup steps and optimization proceed as follows: Keyword Research We identify new opportunities for target key terms based on search query volume, competition, budget and desired visibility. We determine budget and bid strategies. We configure account settings for the most effective ad display and efficient use of the campaign budget. We determine geographic targeting for each campaign. We develop negative keyword list to block unqualified leads. Developing Ad Groups We create multiple ads for each ad group, including copywriting ad titles and descriptions. Conversion Tracking We set performance goals, including form submissions and phone call tracking.
Quality assurance We integrate Google Analytics, test conversion goals, track average positions, and make sure all keywords and ad copy are approved by Google. Review landing pages and provide conversion optimization suggestions to increase leads when new visitors arrive to your pages. Campaign Management – Monitoring and Reporting Once your campaign is active, we constantly monitor it to ensure optimal performance: We constantly monitor the campaign and adjust bids for optimal performance and ROI. We evaluate the performance and conversion rates of ads. We allocate a larger portion of the budget to ads and terms with the highest time-proven conversion rates. We prepare a monthly report summarizing campaign effectiveness with future recommendations; This information will help inform subsequent performance adjustments each month. We work with your marketing team to create new campaigns or modify existing campaigns as new programs and ideas are developed.
